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Data & Business Impact with Feras Alhlou
A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and Principal Consultant at E-Nor& Co-Author of Google Analytics Breakthrough. Feras and I...
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Data That Matters: Maternal Mortality Trends
I have always appreciated the work of the Bill and Melinda Gates Foundation, it is really amazing to see people working so hard to make the world a better place. But I was left speechless when I opened...
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Embedding Google Data Studio Visualizations
Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge two of my passions (data visualization and comics) in one piece. It started with my curiosity to understand...
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Revamping Your App Analytics Workflows
Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in their analytics workflows that are naturally flawed. The solution is out there, and...
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150 Years of Marriages and Divorces in the UK
Have you ever wondered how divorce and marriage rates have trended over the last 150 years? Or what reasons husbands and wives give when getting a divorce? Fortunately these, and other questions, can...
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Tracking Forms Effectively in Google Analytics
Quick wins, low-hanging fruits - we're all looking for the shortest, most effective route to improve sales. As optimizers, it's what we do.Think of the most important actions a customer can take on...
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Partnering with data to create insightful stories
[Cross-posted from The Next Web]Whether you are a marketer trying to persuade people, a technologist building a startup, or an executive making business decisions, data is your partner. You can use it...
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Visualization Techniques to Communicate Data
So here's the deal: you've spent a ton of time with your data and you know it inside out. You've wrangled, sliced and diced it and are now the expert with this data for this problem. You've uncovered...
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Documentation Is the Backbone of Analytics
So, you can't find enough time to do the stuff you want to do at work because you are very busy? Take heart. It's possible to arrange your work to spend more time on the big questions, but it'll take...
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Google Analytics Segments in Data Studio
Not only is Data Studio now free for all (!) but, to add to our ever-growing excitement about the product, segment functionality for the Google Analytics connector is now available too!Until now, Data...
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Machine Learning Through Google Tag Manager
This article was contributed by Mark Edmondson and Peter Meyer, both from IIH Nordic, specialists in online marketing and web communication headquartered in Copenhagen, Denmark. Read more about the...
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Online Marketer, Web Analyst, or Data Scientist?
Of these 3 job titles, how would you describe yours?If you work in a very small company, you're probably a jack of all trades trying to survive and be successful, and if you are reading this website...
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Reporting Search Performance in Google Data Studio
SEOs of the world, rejoice! Google Data Studio has a new connector to bring Search Console data into the tool. This means you can start reporting your search data alongside other data sources in the...
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Keeping Track of Analytics with Measurement Plans
Do you really know what you're measuring? You probably think so, right? You've implemented Google Analytics on your site and it's tracking your page views. But what if you're getting more advanced and...
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SEO Opportunities with Analytics & Google Sheets
Google Sheets + Analytics = Simple, Actionable SEOLike many of us, I've spent hundreds of hours diving into analytical rabbit holes - producing reports nobody reads or can understand, summarizing...
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Interactive Dashboards with Data Studio & Bigquery
The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven't made it easy to explore their data. Luckily, Google Data Studio and BigQuery...
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Fixing Five Common Google Analytics Setup Mistakes
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? The first, crucial part is getting the setup right...
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A Happy Marriage Between Google Analytics & iFrames
An iframe is a web page embedded in another page. It's handy little hack that lets you include content from another page in your pages.I bet you've visited many websites that use iframes and you...
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Data Studio Report: US Unemployment Analysis
Over the last few months I have been working more and more with Google Data Studio, a tool provided by Google to explore and visualize data. During this period I have created best practices for...
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Visualizing Marvel & DC Cinematic Universes - POW!
Everyone likes a good movie. And while not everyone is into superheroes, there has been a big wave of great movies based on MARVEL and DC comic book characters. Since the year 2000, four major...
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